Call and Response
Best for: Products, apps, couples, roommates
The hook
- Say
- Oh look, the dishes. Again.
The first 3 seconds
- 0.0sPerson A, shocked: “Oh look, the dishes. Again.”
- 1.5sPerson B calmly reveals the fix.
- 3.0sThe payoff: the fix in action.
Why it works
One person acts alarmed, the other reveals the fix. It's a mini skit with a payoff.
What you need
- A call-and-response sound
- Two people, or you playing both
- A problem and a fix to show
Step by step
Plan
- Find a call-and-response sound that fits.
- Pick a problem and a fix: dirty dishes and a trick, a messy group project and an app.
Film
- Person A acts shocked at the problem.
- Person B calmly shows the fix. You can play both with a change of top.
Edit
- Cut between the two on the sound's beats.
- Keep it under 10 seconds.
Use it in your niche
- AppsChaos about the group project, then the app that fixed it
- CookingPanic about dinner, then the 5-minute recipe
- RoommatesHorror at the bathroom, then the cleaning hack
Pro tips
- Over-act person A. The bigger the panic, the funnier the calm fix.
- Show the fix clearly. It's the payoff.
Avoid
- A weak fix.
- Going over 10 seconds.
