All hooks#083 of 105
AI00:00:00

Tap the clip for sound

#083Audio Medium

Music Cut

Best for: Comedy, reactions, storytimes

The hook

Do
Play music, then cut it off suddenly as something happens.

The first 3 seconds

  1. 0.0sUpbeat music, everything going well.
  2. 1.5sSomething unexpected happens. The music cuts to silence.
  3. 2.0sA beat of silence.
  4. 2.5sYour line or reaction. The viewer snaps to attention.

Why it works

When a sound stops unexpectedly, the brain snaps to attention to find out why.

What you need

  • An upbeat song
  • A surprising moment to cut it on
  • A line or reaction for after the silence

Step by step

Plan

  1. Plan the moment that kills the music: a fail, a surprise, a reveal.
  2. Write the line for after the silence.

Film

  1. Film the happy lead-up and the surprise.
  2. Film your reaction or line.

Edit

  1. Cut the music to total silence exactly on the surprise.
  2. Hold the silence for about half a second, then deliver.

Use it in your niche

  • CookingMusic as you flip a pancake, cut as it hits the floor
  • FitnessMusic on a perfect lift, cut as your shoelace snags
  • SchoolMusic as you open your grade, cut when you see it

Pro tips

  • One small sound in the silence, like a cough or a cricket, is funny.
  • The cut has to be sudden. No fade.

Avoid

  • Fading the music out instead of cutting it.
  • A surprise that isn't surprising.

Stack it with

More audio hooks