Record Scratch
Best for: Storytimes, fails, comedy
The hook
- Say
- Yep, that's me. You're probably wondering how I ended up here.
The first 3 seconds
- 0.0sThe wildest moment plays…
- 0.8sFreeze. Record scratch.
- 1.2sVoiceover: “Yep, that's me. You're probably wondering how I ended up here.”
- 3.0sJump back to the start. The viewer needs the story.
Why it works
Freezing at a crazy moment and rewinding is a classic. The viewer wants the story behind the freeze.
What you need
- The wildest moment of your story, on video
- A record-scratch sound effect
- A voiceover line
Step by step
Plan
- Pick the wildest moment of your story.
- Plan the story so it leads back to that moment.
Film
- Film the wild moment, then the story from the start.
- Record the voiceover somewhere quiet.
Edit
- Freeze the frame on the craziest instant and add the scratch sound.
- Then cut back to the beginning, with “Earlier that day…” on screen.
Use it in your niche
- TravelFreeze on you soaked at a bus stop: “Yep, that's me.”
- CookingFreeze on a kitchen covered in flour: “You're probably wondering…”
- SkatingFreeze mid-fall off a skateboard: “Let me explain.”
Pro tips
- Freeze on a face or a mess. Funny freezes work best.
- Say the line calmly, almost bored. The contrast is the joke.
Avoid
- A story that doesn't pay off the freeze.
- Freezing on a boring moment.
