Oddly Specific
Best for: Comedy, food, everyday life
The hook
- On screen
- If you pour milk before cereal, we need to talk
The first 3 seconds
- 0.0sCaption: “If you pour milk before cereal, we need to talk”.
- 1.0sThe habit, happening on screen.
- 2.5sA reaction or a close-up.
- 3.0sPeople who do it feel seen; everyone else wants to argue.
Why it works
A weirdly specific callout makes the people who do it feel seen, and everyone else wants to argue.
What you need
- A small habit some people have
- A shot of the habit happening
- A caption that calls it out
Step by step
Plan
- Pick a habit that splits people: some do it, some think it's wrong.
- Make the caption direct, talking to “you”.
Film
- Film the habit clearly, close up.
- Add a reaction shot if you like.
Edit
- Caption on screen from the first frame.
- Keep it short and let the comments do the work.
Use it in your niche
- FoodIf you put ketchup on pasta, explain yourself
- GamingIf you play with inverted controls, we need to talk
- SchoolIf you start your homework the night before, this is for you
Pro tips
- Habits with two clear sides get the most comments.
- Reply to both sides.
Avoid
- Calling out things people can't help, like how they look.
- Being mean. Playful, not cruel.
