Shock Stat
Best for: Quizzes, science, brain teasers
The hook
- On screen
- 97% of people get this wrong
The first 3 seconds
- 0.0s“97% of people get this wrong”, in big text.
- 1.0sThe test appears.
- 2.0sThe viewer is already trying it.
- 3.0sThey need to know if they're in the 97%.
Why it works
A big number with 'you might be one of them' makes viewers test themselves.
What you need
- A real stat, or one from your own poll
- A quick test the viewer can try
- The answer, for the end
Step by step
Plan
- Use a real stat with a source, or run your own poll and say so.
- Pick a test that's quick to try.
Film
- Show the test clearly: a puzzle, a question, an image.
- Film the answer reveal.
Edit
- Put the stat on screen in big text.
- Reveal the answer at the end, after a short pause.
Use it in your niche
- Brain teasersMost people can't solve this in 10 seconds
- ScienceMost people get this question about the Moon wrong
- LanguageAlmost nobody says this word right
Pro tips
- If the number comes from your own poll, say “in my poll”. It's honest and still works.
- Ask people to comment their answer before the reveal.
Avoid
- Made-up percentages. People ask for sources.
- Tests that take too long to read.
