Price vs Price
Best for: Beauty, tech, food, fashion
The hook
- On screen
- $4 vs $40 skincare
The first 3 seconds
- 0.0sBoth products held up, with “$4 vs $40 skincare”.
- 1.0sThe viewer guesses which one is better.
- 2.0sThe first test starts.
- 3.0sThey want to know the winner.
Why it works
Two prices on screen ask a clear question: is the expensive one worth it?
What you need
- Two versions at very different prices
- A fair test for both
- Both prices on screen
Step by step
Plan
- Pick a price gap big enough to matter.
- Plan a fair test: same use, same conditions.
Film
- Hold both up in the first frame, with the prices visible.
- Test them the same way, side by side.
Edit
- Put both prices on screen, big.
- Name a clear winner at the end.
Use it in your niche
- Tech$15 vs $150 earbuds
- Food$1 vs $10 chocolate
- Fashion$12 vs $120 sneakers
Pro tips
- A cheap winner is the most shareable result.
- Show the test results up close.
Avoid
- An unfair test.
- Hiding that a brand paid you.
