Carousel Hook Slide
Best for: Travel, tips, recipes, fashion
The hook
- On screen
- 7 places in Europe under €50 a night
The first 3 seconds
- 0.0sSlide one: the best photo, with “7 places in Europe under €50 a night”.
- 1.0sThe viewer reads the promise and the number.
- 2.0sThey swipe to slide two.
- 3.0sThey're in for all 7.
Why it works
On photo carousels the first slide is the whole hook. A promise with a number makes people swipe.
What you need
- Your best photo for slide one
- One photo per item after that
- A promise with a number
Step by step
Plan
- Pick a list with a number: places, tips, recipes, outfits.
- Choose your strongest photo for slide one.
Film
- Take or collect one clear photo per item.
- Keep the style the same across all slides.
Edit
- Put the promise on slide one in big text.
- One item per slide, and a last slide asking them to save it.
Use it in your niche
- Food5 dinners under $3 a portion
- Fashion6 outfits from one pair of jeans
- Study5 free apps that make homework faster
Pro tips
- Make slide two strong too. It's the first thing people see after swiping.
- Carousels get saved a lot, so make them useful.
Avoid
- A weak first photo.
- Too much text on each slide.
