All hooks#034 of 105
3 free apps that feel illegal to…
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#034Verbal Easy

Numbered List

Best for: Tips, apps, tools, places

The hook

Say
3 free apps that feel illegal to know about.

The first 3 seconds

  1. 0.0s“3 free apps…”
  2. 1.0s“…that feel illegal to know about.”
  3. 2.0sItem 1 is already on screen.
  4. 3.0sThe viewer knows how long it'll take and waits for number 3.

Why it works

A number tells the viewer how long it'll take and gives them a reason to wait for the last one.

What you need

  • 3–5 items, with the best one saved for last
  • A shot or screen recording of each item
  • A counter for the screen (1/3, 2/3, 3/3)

Step by step

Plan

  1. Pick 3–5 items. In a Short, 3 is usually best.
  2. Put the strongest item last and the second strongest first.

Film

  1. Say the number first, then what the list is.
  2. Film each item clearly, with one sentence on why it's good.

Edit

  1. Add an on-screen counter for each item.
  2. Tease the last item early: “number 3 is the best one”.

Use it in your niche

  • Travel3 cities in Europe that are cheaper than they look.
  • Study4 free websites that make homework faster.
  • Cooking3 meals you can make with just eggs.

Pro tips

  • Odd numbers like 3, 5 and 7 tend to sound more natural.
  • Keep each item under 10 seconds. A list dies when one item drags.

Avoid

  • Teasing the last item and then not delivering. It has to be the strongest.
  • A list of 10 in a Short. Nobody waits for number 10.

Stack it with

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