Versus
Best for: Tech, food, fashion, gear
The hook
- Say
- $5 mic vs $500 mic. Can you hear the difference?
The first 3 seconds
- 0.0sBoth items held up: “$5 mic vs $500 mic.”
- 1.5s“Can you hear the difference?”
- 2.5sThe first test starts.
- 3.0sThe viewer is guessing along.
Why it works
It turns the video into a test the viewer can play along with.
What you need
- Two things that differ in a big way: price, age, brand
- A fair test you can do on both
- Both items in your hands for the first frame
Step by step
Plan
- Pick two things with a big gap: $5 vs $500, old vs new, a famous brand vs no brand.
- Design a fair test: same place, same light, same everything.
Film
- Hold both items up in the first frame.
- Test them in exactly the same way, one after the other.
Edit
- Label them A and B, and ask viewers to guess before you reveal which is which.
- Reveal the answer at the end.
Use it in your niche
- Food$2 burger vs $40 burger. Can you taste the difference?
- Tech$20 earbuds vs $250 earbuds.
- Fashion$10 hoodie vs $150 hoodie, after 10 washes.
Pro tips
- Hide the labels for a blind test. Guessing gets comments.
- If the cheap one wins, say so loudly. Upsets get shared.
Avoid
- An unfair test. If one gets better light or a better spot, people notice.
- Being paid by one brand without saying so.
