All hooks#101 of 105
What's the most useless thing you own?
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#101Story & format Medium

Street Question

Best for: Interviews, comedy, local content

The hook

Say
What's the most useless thing you own?

The first 3 seconds

  1. 0.0sThe best answer you got, already playing.
  2. 1.5sCut to the question: “What's the most useless thing you own?”
  3. 2.0sThe next person's answer.
  4. 3.0sThe viewer stays for the next one.

Why it works

Strangers' answers are unpredictable, and people stay to hear what the next person says.

What you need

  • One fun question with no right answer
  • A mic (a cheap clip-on works)
  • Permission from everyone you post

Step by step

Plan

  1. Pick a fun question with no right answer.
  2. Pick a busy, friendly place.

Film

  1. Ask politely, and get permission to post before you film.
  2. Use a mic. Street noise ruins interviews.

Edit

  1. Open with the best answer.
  2. Cut fast between people, 3–5 seconds each.

Use it in your niche

  • MoneyWhat's the best thing you've bought for under $10?
  • SchoolWhat's the most useless thing you learned at school?
  • FoodWhat's the weirdest thing you've ever eaten?

Pro tips

  • Put captions on every answer. Street audio is hard to hear.
  • Being friendly gets better answers.

Avoid

  • Filming people who said no, or children without a parent's OK.
  • Questions that embarrass people.

Stack it with

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