Question Stack
Best for: Storytimes, challenges, comedy
The hook
- Say
- I tried to sneak a whole pizza into the cinema, and it got me banned.
The first 3 seconds
- 0.0s“I tried to sneak a whole pizza into the cinema…”
- 1.5s“…and it got me banned.”
- 2.0sThree questions at once: how? why? banned?
- 3.0sThe viewer can't scroll away until they know.
Why it works
One sentence that raises several questions at once (how? why? banned?) is very hard to scroll past.
What you need
- A story with a surprising outcome
- One hook sentence that raises 2–3 questions
- The answers, in the right order
Step by step
Plan
- Write your hook, then count the questions it raises. Aim for 2–3.
- Plan the order: answer the small questions first and the biggest one last.
Film
- Say the hook in one breath, straight to the lens.
- Film parts of the story too, if you can.
Edit
- Put the hook on screen as text as well.
- Answer the biggest question last.
Use it in your niche
- SchoolI accidentally emailed the whole school, and now I'm famous.
- TravelI booked a flight to the wrong Paris, and it was the best trip of my life.
- PetsMy dog ate my homework, and my teacher believed me.
Pro tips
- Each extra question adds pull, but three is the limit before it gets confusing.
- Things that don't belong together (pizza, cinema, banned) work best.
Avoid
- Answering everything in the first 5 seconds.
- Questions that never get answered.
