Real Question
Best for: Education, commentary, science
The hook
- Say
- Why does every viral Short start with a face?
The first 3 seconds
- 0.0s“Why does every viral Short start with a face?”
- 1.5sThe viewer tries to answer in their head.
- 2.5sYou start the answer with one clue.
- 3.0sThey're involved and want to check their guess.
Why it works
A question makes the viewer answer in their head. Now they're involved.
What you need
- A question your viewer can't answer straight away
- The answer, explained simply
- The question as text on screen
Step by step
Plan
- Pick a question about something the viewer has noticed but never thought about.
- Know the answer well enough to explain it in 30 seconds.
Film
- Ask the question straight to the lens, sounding curious.
- Film examples or visuals for the answer.
Edit
- Put the question on screen from the first frame.
- Answer it in the video. Don't leave it hanging.
Use it in your niche
- ScienceWhy is the sky blue, but sunsets are orange?
- GamingWhy does every battle royale map shrink?
- FoodWhy do onions make you cry, but garlic doesn't?
Pro tips
- “Why” questions work best. They promise an explanation.
- Use a question people would type into Google.
Avoid
- Yes/no questions with an obvious answer. “Do you want more views?” gets a yes and a scroll.
- Asking and never answering. People feel cheated.
