Scale Shock
Best for: Cooking, DIY, challenges
The hook
- Do
- Show something that's absurdly too big or too small.
- Say
- I made a burger the size of a car tyre.
The first 3 seconds
- 0.0sThe finished giant thing, with you next to it for scale.
- 0.8s“I made a burger the size of a car tyre.”
- 2.0sA quick close-up of how big it really is.
- 3.0sThe viewer wants to see how you built it, and the final test.
Why it works
The brain checks size against what it expects. When it's way off, it has to look twice.
What you need
- A plan for a giant (or tiny) version of something normal
- A hand, a person or a normal-sized one in frame for scale
- Time: this one takes building
Step by step
Plan
- Pick one everyday thing that everyone knows the normal size of: a burger, a pencil, a gummy bear.
- Plan the final test: eating it, using it, breaking it. That's what people stay for.
Film
- Film the build as it happens, from a fixed spot.
- When it's done, film the hero shot with a person, a hand or the normal-sized version right next to it.
- Film the final test in one continuous take if you can. Real reactions sell it.
Edit
- Put the finished giant thing at 0:00, then cut to the start of the build.
- Speed through the build and end on the test.
Use it in your niche
- CookingA pancake in a huge pan: “I made a pancake for 20 people”
- DIYA tiny working chair for a hamster: “I built the world's smallest gaming chair”
- ArtA pencil as tall as you: “I made a pencil that actually writes”
Pro tips
- The thing everyone knows the size of does the work. Put a normal one next to the giant one.
- Use a wide shot first, then a close-up. Wide shows the size, close shows the detail.
Avoid
- Nothing in frame for scale. Without it, a giant burger just looks like a burger.
- Wasting lots of food or money. Plan to share or use it, and say so.
