Exact Number
Best for: Results, money, fitness, growth
The hook
- Say
- I gained 4,312 subscribers in 7 days.
The first 3 seconds
- 0.0s“I gained 4,312 subscribers…”
- 1.0s“…in 7 days.”
- 2.0sThe analytics screenshot flashes on screen.
- 3.0sThe viewer believes it and wants to know how.
Why it works
Exact numbers sound real. Round numbers sound made up.
What you need
- Your real result, with the exact number
- A screenshot or analytics page as proof
- How long it took
Step by step
Plan
- Use your exact number, not a rounded one. 4,312 sounds real; 4,000 sounds made up.
- Get the screenshot ready before you film.
Film
- Say the number and the time frame in one breath, straight to the lens.
- Screen-record or film the proof so the number is readable.
Edit
- Flash the proof by second 2, and zoom in on the number.
- Put the number in big text at the start.
Use it in your niche
- FitnessI lost 6.4 kg in 41 days without giving up pizza.
- MoneyI made $327 in one weekend reselling sneakers.
- StudyI went from a 4 to an 8 in 23 days. Here's my timetable.
Pro tips
- Put the time frame right after the number. A number without a time means nothing.
- Small real numbers can beat big ones if your audience can relate to them.
Avoid
- Rounding up or inflating the number. People screenshot and check.
- Hiding the proof until the end.
