Point at the Text
Best for: Lists, tips, education
The hook
- Do
- Point both fingers up at the caption above your head as the video starts.
- On screen
- 3 signs your channel is about to blow up
The first 3 seconds
- 0.0sYou point both fingers up at the caption above your head.
- 0.3sThe caption is already there: “3 signs your channel is about to blow up”.
- 1.0sYour hands drop and you start point one.
- 3.0sThe viewer knows exactly what the video is.
Why it works
Pointing pulls the eye straight to the hook text, so people watching on mute still get it.
What you need
- Your phone, with space above your head in the frame
- A short caption, 4–8 words
- The app's text tool or CapCut to add it
Step by step
Plan
- Write the caption first and keep it to 4–8 words.
- Plan your points so you can start the first one straight away.
Film
- Frame yourself lower than usual, so about a third of the screen above your head is empty.
- Point up with both index fingers, with a face that fits: excited, serious, smug.
- Drop your hands after a second and go straight into point one.
Edit
- Add the caption above your head from the first frame. Big, bold, high contrast.
- Keep it out of the top 10% and bottom 20% of the screen, where the app's buttons cover it.
Use it in your niche
- FitnessPoint at: “3 signs you're training too hard”
- StudyPoint at: “Study tips that actually work”
- MoneyPoint at: “5 apps that pay you to walk”
Pro tips
- Nod or mouth “this” while you point. It looks more natural.
- Using the app's own text tool makes it look native to the platform.
Avoid
- A caption over 8 words. People can't read it in one second.
- Pointing at the wrong spot. Check the caption sits where your fingers point.
