I Didn't Believe It
Best for: Life hacks, products, cooking
The hook
- Say
- I didn't believe this until I tried it.
The first 3 seconds
- 0.0s“I didn't believe this until I tried it.”
- 1.5sThe thing you doubted, on screen.
- 2.5sThe test starts.
- 3.0sThe viewer shares your doubt and wants the result.
Why it works
Your doubt matches the viewer's. Seeing you change your mind is convincing.
What you need
- Something you doubted: a hack, a product, a claim
- A way to test it on camera
- An honest reaction
Step by step
Plan
- Pick a hack or product lots of people doubt.
- Plan a fair test.
Film
- Say the line, then show the thing and why you doubted it.
- Test it on camera, in one take if you can, and react honestly.
Edit
- Keep the key moment of the test in real time.
- End with your verdict: it worked or it didn't.
Use it in your niche
- CookingI didn't believe you could make ice cream in a bag.
- CleaningI didn't believe toothpaste could clean my shoes.
- TechI didn't believe a $15 webcam could look this good.
Pro tips
- If it doesn't work, say so. People trust “it didn't work” videos.
- Show your face during the result. The reaction is the proof.
Avoid
- Testing dangerous viral hacks.
- Faking the result.
