Pain Point
Best for: Creator tips, fitness, study, money
The hook
- Say
- If your Shorts are stuck at 200 views, it's not the algorithm.
The first 3 seconds
- 0.0s“If your Shorts are stuck at 200 views…”
- 1.5s“…it's not the algorithm.”
- 2.5sThe real cause, on screen.
- 3.0sThe viewer feels seen and wants the fix.
Why it works
It names a frustration the viewer feels right now. They stay for the fix.
What you need
- A frustration your audience has right now
- The real cause, not the excuse people usually blame
- One fix they can try today
Step by step
Plan
- Describe the problem in their words. Look in your comments or forums for the exact phrases.
- Find the real cause, and one fix they can try today.
Film
- Say the problem kindly, like you've been there.
- Film the fix step by step.
Edit
- Put the problem on screen as text.
- Get to the fix by second 10.
Use it in your niche
- FitnessIf you've trained for months and look the same, it's not your genetics.
- StudyIf you study for hours and forget everything, it's not your memory.
- GamingIf you're stuck in Silver, it's not your teammates.
Pro tips
- Name the excuse they blame and rule it out. That's the twist that keeps them watching.
- Give one fix, not five.
Avoid
- Blaming the viewer. Help them, don't shame them.
- A vague fix like “just be consistent”.
