You're Doing It Wrong
Best for: Tutorials, cooking, fitness, tech
The hook
- Say
- You're filming your Shorts wrong.
The first 3 seconds
- 0.0s“You're filming your Shorts wrong.”
- 1.0sOne second of the common wrong way.
- 2.0s“Here's how to fix it.”
- 3.0sThe viewer is checking whether they do it the wrong way.
Why it works
Nobody wants to be doing something wrong. They stay to check.
What you need
- Something your viewer does every day
- A wrong way and a right way you can show
- Space to demonstrate on camera
Step by step
Plan
- Pick a habit that's very common, so most viewers feel called out.
- Make sure the right way is clearly better and easy to copy.
Film
- Film the hook line straight to the lens, short and confident.
- Film the wrong way and the right way from the same angle so they're easy to compare.
- Keep your tone friendly, like a tip from a friend.
Edit
- Mark the wrong way with a red cross and the right way with a green tick.
- Put them side by side, or one straight after the other.
Use it in your niche
- CookingYou're cutting onions wrong, and it's why you're crying.
- FitnessYou're doing push-ups wrong. Watch your elbows.
- TechYou're cleaning your phone screen wrong.
Pro tips
- Use “you” and name the thing. “You're cutting onions wrong” beats “a common mistake”.
- Show the result of the right way, not just the method.
Avoid
- Mocking the viewer. They should feel helped, not laughed at.
- Calling something wrong when it's just a preference. People will argue, and they'll be right.
