What If
Best for: Challenges, food, comedy
The hook
- Say
- What if you only ate blue food for 24 hours?
The first 3 seconds
- 0.0s“What if you only ate blue food for 24 hours?”
- 1.5sA flash of all the blue food lined up.
- 2.5sThe challenge starts.
- 3.0sThe viewer is imagining it and wants to see how it goes.
Why it works
A strange 'what if' sparks imagination. People want to see how it turns out.
What you need
- A silly but doable idea
- Time and materials to actually do it
- A way to film the key moments
Step by step
Plan
- Pick an idea that's strange but safe and doable.
- Plan the key moments: the start, the struggle in the middle, the verdict.
Film
- Ask the question as your first line, with the setup in view.
- Film the key moments honestly, including the bad parts.
Edit
- Keep only the best moments.
- Give a clear verdict at the end.
Use it in your niche
- FitnessWhat if you did 100 squats every day for a month?
- GamingWhat if you could only use the worst weapon in the game?
- SchoolWhat if you only spoke in questions for a whole school day?
Pro tips
- Show the idea in the first frame: the blue food, the strange setup.
- A silly idea done with a serious face is often funnier.
Avoid
- Unsafe ideas, like skipping sleep or eating something harmful.
- Skipping the verdict. People stay for it.
