Proof Drop
Best for: Creator tips, business, fitness
The hook
- Say
- This exact hook got my last Short 2 million views.
The first 3 seconds
- 0.0s“This exact hook got my last Short 2 million views.”
- 1.0sThe analytics screenshot is on screen.
- 2.0s“Here's what I did.”
- 3.0sThe viewer wants to copy it.
Why it works
Proof that something worked makes people want to copy it.
What you need
- A result you really got
- Proof on screen: analytics, a screenshot, a photo
- A clear breakdown of what you did
Step by step
Plan
- Use a result you actually got, and get the screenshot ready.
- Break what you did into 3 steps someone else can copy.
Film
- Say the result straight to the lens while pointing at the proof.
- Explain each step simply.
Edit
- Show the proof by second 2, and zoom in on the number.
- End with how the viewer can do it themselves.
Use it in your niche
- FitnessThis exact plan took my bench press from 40 to 80 kg.
- BusinessThis one message got me 12 new customers.
- StudyThis exact timetable got me straight A's.
Pro tips
- The more specific the proof, the more people believe it.
- Small wins work too. Not everyone relates to millions.
Avoid
- Faking or editing screenshots. It's dishonest, and people check.
- Claiming one thing caused the result when lots of things did.
