Here's Why
Best for: Education, science, creator tips
The hook
- Say
- Here's why your Shorts die at 1,000 views.
The first 3 seconds
- 0.0s“Here's why your Shorts die at 1,000 views.”
- 1.5sThe thing they've noticed, on screen.
- 2.5sThe explanation starts.
- 3.0sThe viewer finally gets an answer.
Why it works
It promises the reason behind something the viewer has noticed but doesn't understand.
What you need
- Something your viewer has noticed but doesn't understand
- A simple explanation with one example
- What to do about it
Step by step
Plan
- Describe something the viewer has already noticed. The more specific, the better.
- Explain it simply, with one clear example.
Film
- Say the hook straight to the lens.
- Use a screen recording or visuals for the example.
Edit
- Put the hook on screen as text.
- End with what to do about it.
Use it in your niche
- ScienceHere's why your phone gets hot when it charges.
- GamingHere's why you always lose the last fight.
- FitnessHere's why your legs shake when you squat.
Pro tips
- Explain it like you would to a younger sibling.
- One good example beats three.
Avoid
- Over-complicated explanations. If you need a diagram, use one, and only one.
- Guessing. Check the reason is right.
