Shared Struggle
Best for: Comedy, creators, school, work
The hook
- Say
- Every creator knows this feeling.
The first 3 seconds
- 0.0s“Every creator knows this feeling.”
- 1.0sThe moment: refreshing the views, deleting a draft.
- 2.5sThe twist.
- 3.0sThe viewer feels understood and sends it to a friend.
Why it works
It makes the viewer feel understood. Relatable videos get shared.
What you need
- A feeling your audience has all the time
- A quick moment that shows it
- A funny or honest twist
Step by step
Plan
- Pick a feeling your audience has all the time.
- Think of one moment that shows it without explaining.
Film
- Act out the moment quickly and naturally.
- Add the twist at the end.
Edit
- Keep it under 15 seconds.
- End with “Just me?” as text or a line.
Use it in your niche
- SchoolEvery student knows this feeling: the bell rings and you haven't started.
- WorkEveryone with a job knows this Sunday-night feeling.
- GamingEvery gamer knows this feeling: one more game at 2 a.m.
Pro tips
- The more specific the moment, the more relatable it is.
- Make it something people would send to a friend. These get shared.
Avoid
- Feelings only you have.
- Explaining the joke.
