All hooks#042 of 105
Ranking every fast-food fry from worst to…
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#042Verbal Medium

Ranking

Best for: Food, games, movies, products

The hook

Say
Ranking every fast-food fry from worst to best.

The first 3 seconds

  1. 0.0s“Ranking every fast-food fry…”
  2. 1.0s“…from worst to best.”
  3. 2.0sThe worst one is already on screen.
  4. 3.0sThe viewer is waiting to see where their favourite lands.

Why it works

People love to disagree with rankings. It drives comments and rewatches.

What you need

  • A category your audience has opinions about
  • All the items, ready to show
  • A ranking board or tier list (optional)

Step by step

Plan

  1. Pick a category people argue about: fast food, games, sneakers, shows.
  2. Go from worst to best so the payoff is at the end.

Film

  1. Show each item with a quick, honest reason: one or two sentences.
  2. Give your top pick the most energy.

Edit

  1. Show the rank on screen for each item.
  2. Ask at the end: “What did I get wrong?”

Use it in your niche

  • GamingRanking every Call of Duty from worst to best.
  • FoodRanking every supermarket pizza under $5.
  • MoviesRanking every Spider-Man movie.

Pro tips

  • One surprising pick in the middle gets comments. Don't play it too safe.
  • Use a tier list (S, A, B, C) for long lists.

Avoid

  • Ranking things you haven't tried. People can tell.
  • Explaining each item for too long. Two sentences at most.

Stack it with

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