Curiosity Gap
Best for: Tech tips, life hacks, education
The hook
- Say
- There's one setting on your phone you should turn off right now.
The first 3 seconds
- 0.0s“There's one setting on your phone…”
- 1.0s“…you should turn off right now.”
- 2.0sSettings is already opening on screen.
- 3.0sThe viewer is waiting to see which one.
Why it works
It names the answer without giving it. The brain hates an open question.
What you need
- One specific answer to reveal: a setting, a trick, a place
- A screen recording or a shot of the answer
- A plan to reveal it within 15 seconds
Step by step
Plan
- Pick an answer that's real and useful. The bigger the payoff, the better the gap works.
- Write a line that names the thing (“one setting”) but not what it is.
Film
- Say the line straight to the lens.
- Film or screen-record the answer clearly: the exact menu, the exact switch.
Edit
- Reveal the answer between 5 and 15 seconds. Don't drag it out.
- Put the line on screen with a blank: “The setting to turn off: ???”
Use it in your niche
- TechThere's one key on your keyboard you've never used, and it saves hours.
- TravelThere's one seat on every plane you should never book.
- CookingThere's one thing you do to pasta that ruins it.
Pro tips
- “One” beats “some”. A single, specific thing feels findable.
- Show the first sign of the answer early, like opening the menu. It proves you'll deliver.
Avoid
- Making them wait until the end of a long video. People feel tricked and leave.
- A weak answer. If everyone already knows it, the comments will say so.
