Context, But, Twist
Best for: Advice, commentary, education
The hook
- Say
- Everyone says you need trending audio. But the biggest Shorts channels barely use it.
The first 3 seconds
- 0.0s“Everyone says you need trending audio.”
- 1.5s“But…”
- 2.0s“…the biggest Shorts channels barely use it.”
- 3.0sThe pattern is broken and the viewer wants proof.
Why it works
It sets up something familiar, then flips it. The twist is what stops the scroll.
What you need
- A common belief in your niche (the context)
- A twist that goes against it
- Proof for the twist
Step by step
Plan
- Write the context: what everyone thinks.
- Write the twist, and find proof for it.
Film
- Say the context fast and the “but” with weight.
- Deliver the twist, then the proof.
Edit
- Prove the twist within 10 seconds.
- Put “BUT” on screen for a beat.
Use it in your niche
- FitnessEveryone says to stretch before you run. But a 5-minute warm-up jog does more.
- StudyEveryone says to study in silence. But some people focus better with noise.
- MoneyEveryone says to invest your money. But that's not where you should start.
Pro tips
- The context should be something the viewer believes too.
- Land the “but” hard. A tiny pause before it helps.
Avoid
- A twist with no proof. Then it's just a claim.
- A “but” that doesn't really go against the context.
