Experiment Result
Best for: Creator tips, fitness, habits, money
The hook
- Say
- I posted 30 Shorts in 30 days. Here's what happened.
The first 3 seconds
- 0.0s“I posted 30 Shorts in 30 days.”
- 1.5s“Here's what happened.”
- 2.5sThe first result flashes on screen.
- 3.0sThe viewer gets weeks of results in 40 seconds.
Why it works
You did the hard work so the viewer doesn't have to. They get the result in 40 seconds.
What you need
- A real experiment you ran for days or weeks
- Your numbers from the start and the end
- Clips or screenshots from along the way
Step by step
Plan
- Pick an experiment your audience wonders about but won't do themselves.
- Write down your starting numbers, and film along the way.
Film
- Film short clips during the experiment, even rough ones.
- Film the hook and the verdict at the end.
Edit
- Show the numbers clearly, with one graph or a before and after.
- End with what you'd tell someone to do.
Use it in your niche
- FitnessI did 100 push-ups every day for 30 days. Here's what happened.
- StudyI used the Pomodoro method for a month.
- MoneyI didn't spend any money for 2 weeks.
Pro tips
- Surprising results get shared. If it failed, that's still a video.
- One clear chart beats a list of numbers.
Avoid
- Faking the results or how long it took.
- Experiments that are unsafe or unhealthy.
