Myth Buster
Best for: Advice, fitness, money, creator tips
The hook
- Say
- Posting at 6pm doesn't matter. Here's what does.
The first 3 seconds
- 0.0s“Posting at 6pm doesn't matter.”
- 1.5s“Here's what does.”
- 2.5sThe proof starts: your own test or a source.
- 3.0sThe viewer wants to know what they've been getting wrong.
Why it works
It promises to correct something the viewer was told. Nobody wants to keep believing a myth.
What you need
- A myth your audience believes
- Proof that it's wrong: data, a test or an example
- The better option
Step by step
Plan
- Pick a myth that's everywhere in your niche.
- Get proof before you film: run a test or find a reliable source.
Film
- Name the myth and say it's wrong, in under 10 words.
- Film the proof clearly, then the better option.
Edit
- Put “MYTH” on screen with the myth crossed out.
- Show the proof by second 5.
Use it in your niche
- FitnessEating late doesn't make you gain weight. Here's what does.
- TechClosing all your apps doesn't save battery.
- StudyPulling an all-nighter before an exam doesn't work. Here's what does.
Pro tips
- Use a test you ran yourself. Your own proof is more convincing than a link.
- Say “myth” or “not true” clearly. Those are the words that stop people.
Avoid
- Busting a myth that's actually true. Check your sources twice.
- Making people feel stupid for believing it.
